Helen acquires the electricity sales business of Raseborgs Energi
Helen Ltd and Raseborgs Energi have agreed on a corporate transaction that will transfer the electricity customers of Raseborgs Energi to Helen. The transaction strengthens Helen’s position in the Finnish energy market and supports the company’s goal of becoming the most significant player in the retail market for electricity.
As a result of the transaction, the consumer and corporate customers of Raseborgs Energi's electricity sales will become Helen’s customers. The transfer of the customers is estimated to take place by the beginning of February 2025. The transaction still requires an approval of the Finnish Competition and Consumer Authority. A more detailed timetable will be announced later.
– This transaction strengthens Helen’s position, particularly in the Raseborg region, but also in the national retail market for electricity. We want to take care of our new and existing customers by offering them the right kinds of first-class energy products and services as well as continuously developing digital tools to support those products and services. It is important that every customer feels like they are in good hands and that their needs are taken care of, says Anu-Elina Hintsa, SVP, Customers and Services at Helen.
– Electricity sales require increasingly high sales volumes in order to be financially profitable and stay at the forefront of development. By transferring the electricity contracts to Helen, we can guarantee competitive services for our transitioning electricity contract customers in the future as well, and on the other hand, we can better focus on the remaining branches of business with a strong local connection, such as the electricity network, district heating and electrical installations, says Frank Hoverfelt, CEO of Raseborgs Energi.
Focusing on digital services and excellent customer experience
In addition to traditional services, Helen is heavily investing in digitalisation and offers its customers versatile digital self-service channels that are independent of time and place.
– In the future, the role of automation and AI in customer service will increase as we focus more and more on improving customer satisfaction and offering multi-channel services. Helen’s goal is to use these technologies in addition to traditional services in order to offer even faster and more personalised services. This ensures that our customers always receive the best possible support and advice, regardless of when and how they contact us, says Hintsa.
The transfer of the contracts will not affect the content or terms of the electricity contracts of Raseborgs Energi’s customers; the contracts will be transferred to Helen with the current terms and prices.