Cookies
We use services that utilise cookies and JavaScript for analysing website traffic, improving user experience, personalising the contents and advertising, providing social media features, and for other uses referred to in the following.
Information about cookies
A cookie is a small text file that is stored on the user’s terminal device when using a website. The unique identifier in the cookie provides us with information about visitors to our website. The user cannot be identified on the basis of cookies alone in Helen's services. We also share information about the way you use our website with our social media, advertising and analytics partners.
Purposes of use and the services we use
Analysis and reporting of the use of the website
We use cookies mainly to track the number of visitors to our website. In website analysis and A/B testing, we utilise, e.g. the following services:
- Piwik
- Split.io
- Optimizely (formerly Episerver)
Targeted advertising
We monitor the impact of advertising in other digital media, e.g. in search engines, based on what users who have accessed our website via the search engine does on our webpages. In addition to using cookies on our own websites, we also use cookies on third-party websites and/or platforms to provide targeted advertising to users of these services. These third-party websites and/or platforms disclose their own cookies in their own privacy policies, and you can control the use of those cookies on their websites. We can also use targeted advertising for users who have visited our site and accepted targeting cookies elsewhere than on our own website, for example, on the following websites:
- Doubleclick
- Meta (Facebook & Instagram)
- X (formerly Twitter)
- Google Ads
- YouTube
- Snapchat
Improving user experience and customer service
We utilise services that can be used for providing an opportunity for real-time customer service on the basis of the website use, e.g. when concluding a contract. We use, e.g. the following services for improving user experience and customer service:
- Giosg lead call
- Lekane
- Optimizely (formerly Episerver)
Cookie duration
We mainly use persistent cookies that are stored on the browser; these are valid from one day to a few months. For the purpose of certain functionalities, we also use session cookies that expire when the user closes the browser.
Cookie settings and cookie management
By law, we can place on your terminal device cookies that are strictly necessary for the operation of the website. We need your consent for using other than strictly necessary cookies. If you have given permission to use other than strictly necessary cookies, you can withdraw your consent at any time and block the cookies in your browser settings. As a result of blocking the cookies, some of the content of our website may not work properly.
Changes to the cookie policy
Helen reserves the right to update this cookie policy at any time. If the change has an impact on the use of cookies on Helen’s website, we will request cookie consent again for using the cookies.